Campaigns

A Campaign groups related content under a single named initiative and schedules it to displays. OTS Signs supports two campaign types: List campaigns for sequencing layouts, and Ad campaigns for managing advertising content with budget or impression targets.

Navigate to: Sidebar → Campaigns

Campaign Types

List campaigns

A List campaign plays an ordered sequence of layouts on displays, similar to a playlist but with campaign-level tracking. Use list campaigns for promotions, announcements, or any programme of content you want to track as a unit.

List campaigns have additional playback settings:

• List Play Order: choose Block (play through all layouts before repeating) or Round (cycle one layout at a time across displays).
• Cycle Playback: enables cycling behaviour across displays in a group.
• Play Count: limit how many times the sequence plays.

Ad campaigns

An Ad campaign manages advertising content against a delivery target. Use ad campaigns when you need to:

• Track how many times an ad has played (impressions or plays).
• Manage a budget in dollar terms.
• Set a target and stop delivery when the target is reached.

Ad campaign fields:

• Target Type: choose Plays, Budget (dollars), or Impressions.
• Target: the numeric target value.
• Start Date / End Date: the campaign’s active period.

The Plays and Spend columns on the campaigns list show delivery progress against targets. To see detailed playback data, see Proof of Play.

Browsing Campaigns

The Campaigns page lists all campaigns, showing:

Column	Description
Name	Campaign name
Type	List or Ad
Layouts	Number of layouts in the campaign
Duration	Total content duration
Plays	Number of times the campaign has played
Spend	Spend to date (Ad campaigns)
Tags	Tags applied to the campaign

Creating a Campaign

1. Navigate to Campaigns in the sidebar.
2. Click Add Campaign.
3. Select a Type: List or Ad.
4. Fill in the required fields for that campaign type.
5. Click Save.

Adding Layouts to a Campaign

1. Open the campaign detail page.
2. Click Add Layout.
3. Search for and select layouts from your library.
4. Set the duration for each layout (if different from the layout’s own duration).
5. Drag to reorder.

Copying a Campaign

To create a new campaign based on an existing one:

1. Click the three-dot menu on the campaign → Copy Campaign.

A duplicate is created. Rename it and adjust settings as needed.

Editing a Campaign

1. Click the campaign name to open its detail page.
2. Click Edit to update name, dates, targets, or settings.
3. Click Save.

Ending or Deleting a Campaign

• To end a campaign early, edit it and set the end date to today or an earlier date.
• To delete a campaign, click the three-dot menu on the campaign → Delete and confirm. This removes the campaign record but does not delete the underlying layouts.

Permissions

• Viewers can view campaigns.
• Editors can create and edit campaigns.
• Admins can manage all campaigns.