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Upload Best Practices

Upload Best Practices

Following these best practices ensures your media uploads quickly, plays reliably on all screens, and stays organized in your library.

  • Resize before uploading. An image larger than the screen resolution wastes bandwidth and storage.
  • Use WebP when possible — typically 25–35% smaller than JPEG at the same quality.
  • Compress JPEGs to quality 80–85. The difference is imperceptible on a screen.
  • Avoid BMP — these files are 5–10× larger than equivalent JPEGs.
  • Use H.264 in MP4 for maximum player compatibility.
  • Target 1080p unless your screens are 4K. 1080p videos play smoothly on all players.
  • Keep bitrate reasonable — 5–8 Mbps for 1080p is sufficient for signage content.
  • Trim unnecessary content — remove black frames at the start and end for clean loops.

Organize media into folders by campaign, location, or content type. A well-structured folder tree makes it easy to find content and set folder-level permissions.

Tags complement folders by adding cross-cutting labels. A single media item can have multiple tags, making it discoverable from different angles.

Use descriptive file names that make sense without opening the file:

  • Good: lobby-welcome-v2.png, menu-lunch-special.jpg
  • Avoid: IMG_2847.jpg, final-final-v3.png
  1. Prepare files — resize, compress, and name them before uploading.
  2. Choose the right folder — upload directly to the target folder.
  3. Add tags — apply relevant tags during upload.
  4. Verify — open the preview to confirm the file looks correct.
  5. Add to playlists — if the media is part of a playlist, add it immediately.

When importing from a URL:

  • Verify the URL is publicly accessible (or reachable from the Stratos server).
  • Set an expiry date if the content is time-sensitive.
  • Check the file after import — some URLs redirect or serve unexpected content types.
  • Retire unused media — use the Purge List to retire files you no longer need but aren’t ready to delete.
  • Run Library Tidy — removes media that no layout or schedule references. Use with caution — it’s irreversible.
  • Monitor storage — the Media Library widget on the dashboard shows your current storage usage.